By Aïcha was founded more than 5 years ago. We then started a webshop from home. In 2018 we added our own clothing label and since this year we also have our own store in Eindhoven (Netherlands). We regularly organise pop-up stores in different cities.
By Aicha consists of a small team of permanent employees and together we put a unique clothing line together every month for women who wants to dress stylishly and covered.