By Aicha was founded more than 5 years ago as a modest home webshop. In 2018, we launched our own clothing line and opened our first physical store in Eindhoven. Today, we are based in Rotterdam and regularly organize pop-up stores throughout the Netherlands and ship our products worldwide.
At By Aicha, we form a close-knit team of dedicated employees. Together, we curate a unique collection for the modern woman who not only seeks style but also modesty.
- Mission: By Aicha was born out of the passion to unite modesty and fashion. Our mission is to provide fashion-conscious women with stylish, high-quality, and modest clothing that makes them feel confident and elegant. We aim to promote self-confidence and embrace self-expression while harmonizing elegance and modesty.
- Vision: We aspire to become a leading name in the world of modest fashion. Our vision is to inspire and empower our customers with a unique clothing collection that combines elegance, style, and modesty. Through our pop-up stores, online presence, and physical shop, we aim to bring together a global community of fashion-conscious women who share the same values.